Methodology
Mobile Strategy & Framework
The 1stText Methodology
1stText is the world's premier Mobile Management Consultancy, working with leading companies looking for innovative mobile solutions that communicate and activate their audience through mobile interaction and experience. Since 2004, 1stText has brought mobile strategy and innovation into various industries including: Enterprise Communication, Marketing, Newspapers/Publishing, Real Estate and Retail. Our experience and capabilities allow brand-side marketers to leverage the power of mobile channel and create impactful and measurable campaigns.
Mobile encompasses more than just voice. It is not a one-dimension medium. Unlike other technologies, mobile brings together several key features that create a unique user experience: Messaging, Voice, Data and Apps.
A mobile strategy should embrace between 3-4 aspects of the mobile experience - determined by the intended audience and desired customer experience.
| Messaging Text messaging is the most popular feature on a cell phone. Some important facts:
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Voice Voice was originally the primary purpose of a cell phone. Today, voice is the second most popular feature on the phone - taking a back seat to SMS (Text Messaging). |
Data/WAP Data services are known as WAP or the mobile web. The average cell phone user is not highly engaged with the mobile web. However, smart phone users are highly connected. |
Apps Mobile Apps is the next frontier in mobile services, the most popular being iPhone Apps. The App platform now exist for Blackberry, Android and the new Pre phone. |
1stText incorporates each element and helps shape each one for each client building a customer experience that brings results. Whether it is creating an interactive voice solution or automated date services with a two-way SMS engine, 1stText uses it's platform to launch each client to go mobile and help them scale. Looking for a mobile strategy or mobile solution, let us help and contact us today.
