Mobile Marketing Benefits
The text messaging channel offers a variety of benefits:
Immediacy
Mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.
Reach
Delivery of SMS messages to mobile phones is almost guaranteed. Carrier-grade messages are not caught in spam either, unlike email.
One to One
Market to customers on a one-to-one basis, direct via their mobile phones.
Mobility
Customers will receive the messages on their mobile devices anytime and anywhere.
Affordability
The cost of sending SMS messages is very comparable to that of email broadcasting rates: on average you will pay around 10 cents to send each message. Prices drop as volumes increase.
Responsive
The average SMS response rate is 15%, versus 3.5% for traditional promotional methods such as direct mail.
Personalized
Text messages or personalized content is targeted to individuals who have opted to receive them.
Cross-medium from marketing
The mobile channel is highly complementary to press, radio and TV advertising.
Viral communication
The mobile technology encourages viral marketing with the built-in tools for forwarding of the messages to the existing social networks.
Effective
Text messages are read - averaging 94% open rates on SMS.
It's Green
Not only does text message marketing reduce waste, your message is also stored on the recipient's phone! By transitioning to Mobile Marketing, you will help eliminate waste while helping your company.
Customizable
Change your message with a few simple mouse clicks. Choose to deliver your message instantly. Schedule future delivery of your message at a precise time.
